About Us

Who We Are

froleam.com was founded with a clear purpose: to make well-pigmented, wearable makeup genuinely accessible — without the guesswork or the inflated price tag. What began as a carefully curated selection has grown into a trusted destination for eyeshadow palettes, lip colour, brow products, and nail polish chosen with real makeup bags in mind.

What We Stand For

We believe great makeup should not require a professional artist’s skill to wear well, nor a luxury budget to explore. Our aim is to bring together pigmented, blendable, and long-lasting products that integrate naturally into any routine — from a five-minute everyday look to a full glam finish, and everything a well-stocked makeup collection might need in between.

Our Range

• Eye Makeup Essentials: Eyeshadow palettes spanning creamy neutrals to high-shimmer shades, selected for blendability and lasting colour payoff.
• Lip & Complexion Colour: Lipsticks, tints, and finishing products chosen for true-to-swatch pigmentation and comfortable, all-day wear.
• Brow & Detail Tools: Precision brow pencils, brushes, and nail polish for the finishing touches that complete any look.
• Considered Formulations: We work with suppliers who can demonstrate consistent quality control and pigment traceability.
• Inclusive Selection: Our catalogue is built to serve a broad range of skin tones, undertones, and personal styles.
• Fair Pricing: Quality makeup should not carry a premium markup — we work to keep pricing accessible without compromising on sourcing standards.

How We Operate

• Quality Checks: Every product in our catalogue is reviewed against internal quality and safety standards before listing.
• Customer-First Support: Our support team is available to assist before, during, and after your purchase.
• Responsible Sourcing: We favour suppliers who demonstrate a genuine commitment to ethical production and reduced environmental impact.
• Room for Every Routine: We recognise that self-care looks different for everyone, and we aim to reflect that diversity in what we stock.
• Ongoing Refinement: We regularly reassess our catalogue and service standards to remain aligned with what our customers genuinely need.

Company Details

froleam.com is operated by KINGSWELL S.R.L. (Registration No: J2026039666004, VAT: RO54935395, registered address: București Sectorul 3, Strada Rotunda, Nr. 1, Camera 2, Bl. Y1B, Scara 2, Etaj 9, Ap. 82, Romania). Our team brings together expertise in e-commerce, logistics, and customer care to keep the shopping experience straightforward from first browse to final delivery.

Our Commitments to You

• Consistent Quality Standards: Every item we list is expected to meet defined quality and consumer-protection benchmarks.
• Responsive Support: Reach our team at service@froleam.com for product questions, order updates, or general enquiries.
• Clear Fulfilment Timelines: Orders are typically processed within 1 to 3 business days, followed by international transit of approximately 7 to 15 business days. As certain shipments originate outside the EU, import duties or VAT may apply upon arrival — see our Shipping & Delivery policy for full details.
• Transparent Returns: A structured 14-day notification and return window is available for eligible items, so you can shop with confidence.

Looking Ahead

As froleam.com continues to grow, we remain anchored to the same principles we started with: dependable pigmentation, fair pricing, and genuine care for the people who shop with us. We continue to refine our catalogue and our service so that every order feels straightforward and trustworthy.

Say Hello

Join a growing community of people who love experimenting with colour as much as we do. Browse our latest arrivals and discover what froleam.com is all about. Questions? We’re always happy to hear from you — reach us at service@froleam.com.

Thank you for choosing Froleam — we look forward to being part of your beauty routine.